Eduardo de la Espriella · Writing https://eddieespriella.com/writing/ Notes on marketing, positioning, and AI for B2B technical companies. en © Eduardo de la Espriella contact@eddieespriella.com (Eduardo de la Espriella) contact@eddieespriella.com (Eduardo de la Espriella) Eddie Espriella website https://eddieespriella.com/og-image.png Eduardo de la Espriella · Writing https://eddieespriella.com/writing/ The slower brand: what happens when you stop shouting https://eddieespriella.com/writing/slower-brand.html https://eddieespriella.com/writing/slower-brand.html Sun, 05 Apr 2026 09:00:00 +0000 contact@eddieespriella.com (Eduardo de la Espriella) Essay An essay on volume, attention, and what is left of a B2B brand when it stops trying to win every week. A short defense of the homepage that says one thing https://eddieespriella.com/writing/homepage-one-thing.html https://eddieespriella.com/writing/homepage-one-thing.html Sun, 22 Mar 2026 09:00:00 +0000 contact@eddieespriella.com (Eduardo de la Espriella) Notes Notes on homepages: the hero headline as promise, and why a second CTA usually means you have not picked your reader yet. Positioning is a subtraction problem https://eddieespriella.com/writing/positioning-subtraction.html https://eddieespriella.com/writing/positioning-subtraction.html Wed, 11 Feb 2026 09:00:00 +0000 contact@eddieespriella.com (Eduardo de la Espriella) Strategy On positioning by subtraction: the exercise that strips adjectives until only the ones that are really yours remain.