FAQ · the audit, answered

What this actually does.

Short answers for the questions visitors ask before starting. If yours is not here, write at contact@eddieespriella.com.

What is the AI Marketing Audit?

A free five-question diagnostic for B2B marketing teams thinking about AI. You answer five short questions about your current stack and goals, and the audit returns a ranked map of the AI moves that pay back first for your specific situation, plus a take-this-to-your-AI prompt you can paste into Claude, ChatGPT, or any other assistant.

How long does it take?

Two to three minutes for the five questions, then about thirty seconds for the AI follow-ups to generate your prioritised plan.

Does it cost anything?

No. The audit is free. There is no credit card, no paywall, and the only required input is your answers to the five questions.

Who is it for?

Marketing leaders, CMOs, founders, and senior marketers at B2B technical companies — SaaS, deep tech, industrial AI — figuring out where AI actually pays back without losing the brand voice or the team's trust.

What do I get at the end?

A ranked opportunity map of three to five prioritised AI moves with effort and impact assessments, a written summary you can email to your team, and a portable prompt designed to extend the work in your own AI assistant.

Who built it?

Eduardo de la Espriella, Marketing Team Lead at Outsight in Paris, with an MSc in AI for Marketing Strategy from EPITA × EM Normandie. Eleven plus years across Europe, Latin America, and the US.

Privacy and AI usage are documented on the privacy page. More writing is on the writing index.