Notes on marketing, useful technology and the work behind both. What I have tried, what I am still figuring out, and what I think is worth your time.

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• 19 · 08 · 2026
  Why marketing teams will need AI operating systems, not just copilots

  The next advantage will not come from giving every marketer a smarter chat window. It will come from governing specialist AI roles, shared context, permissions, approvals, and workflow ownership as one system.
  Opinion
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• 08 · 08 · 2026
  AI marketing operating systems

  A living note on the architecture behind useful AI in marketing: specialist roles, shared context, bounded permissions, durable state, and human approval where judgement matters.
  Note
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• 09 · 06 · 2026
  Where AI actually moves margin for a B2B marketing team

  Three places it earns its keep. Three where it costs more than the time it saves. And one operator test before you commit a budget line.
  Opinion
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• 15 · 05 · 2026
  AI marketing audit

  A short structured diagnostic that returns a ranked map of which AI moves a marketing team should make first, given its current stack, audience, and goals.
  Note
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• 15 · 05 · 2026
  B2B technical positioning

  The practice of making a deeply technical product explicable to a non-technical buyer without losing what makes it technical.
  Note
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• 05 · 04 · 2026
  The slower brand: what happens when you stop shouting

  An essay on volume, attention, and what is left of a B2B brand when it stops trying to win every week.
  Essay
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• 22 · 03 · 2026
  A short defense of the homepage that says one thing

  Notes on homepages: the hero headline as promise, and why a second CTA usually means you have not picked your reader yet.
  Notes
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• 11 · 02 · 2026
  Positioning is a subtraction problem

  On positioning by subtraction: the exercise that strips adjectives until only the ones that are really yours remain.
  Strategy
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