THE PERSON BEHIND THE PRACTICE
I’m Eddie.
I like understanding how things work, then making them easier to explain or use.
My full name is Eduardo de la Espriella. I’m based in Paris and work across marketing, communication and practical systems. My experience spans agency work, retail and technical B2B companies. I currently lead marketing at Outsight.
The work often starts with a complicated product, a message that is doing too much, or a process that has become harder than it needs to be. I enjoy working through that detail and leaving people with something they can use.
A few things I keep coming back to
Technology and design are part of that curiosity. So are history, Formula 1, endurance racing and tennis. Sometimes I’m interested in how a system performs. Sometimes I just want to enjoy the race.
I value fairness, clear communication and giving people credit for their work. I like a good idea more when someone can explain the trade-off and show me what happened when they tried it.
The practice
Through Eddie Espriella, I help technical teams explain what they do and make their marketing work better. That can mean positioning, content, campaigns or improving the systems connecting the work. AI is useful when it earns its place in that process.
See how we could work together · Read my CV
Margin Notes
My writing is where I work through observations about marketing, useful technology and the work behind both. Some pieces contain an exercise you can use. Others are a thought I wanted to examine properly.