Eddie Espriella monogram Eddie Espriella
Eduardo de la Espriella

Shop · practical operating guides

Do the work yourself.

Step-by-step guides for owners and small teams that want the method without the consulting engagement. Each guide produces a decision, a working document, or a build plan.

PDF guide + worksheets · 2026 edition

The AI Workflow Build Guide

Turn one recurring marketing task into a bounded AI workflow with real inputs, permissions, tests, and a human approval point.

US$39
See what is inside →

PDF workshop + scorecards · 2026 edition

The 90-Minute AI Opportunity Map

Run one focused session that finds the AI move your marketing team can actually ship and defend with numbers.

US$29
See what is inside →

PDF workbook + homepage template · 2026 edition

B2B Positioning by Subtraction

Make a technical product easier to buy without making the technology sound generic.

US$29
See what is inside →

Bundle · Save US$28

The Operator's Toolkit

All three guides: choose the right AI move, build the workflow, and explain the system clearly enough that buyers and colleagues can act.

Regularly US$97

US$69
Get launch access →

Checkout opening shortly

Get the launch link first.

The files are finished. Secure card checkout and private delivery are being connected in one place. Leave your email and I will send the buy link for the Operator's Toolkit as soon as it is live.

One launch email only. This does not subscribe you to Margin Notes. Privacy.

Some tool links inside the guides may earn a commission if you buy through them. Recommendations are selected for fit, not commission. Read the disclosure.

← Back to homeHave me do it · Read the articles
Try the audit