Eddie Espriella · B2B marketing · Paris
I help technical teams explain their products and turn recurring marketing work into systems they can actually run.
Eduardo de la Espriella · Marketing Team Lead at Outsight.
Positioning, campaigns and practical AI workflows.
Selected work
Events · Outsight
Bringing a complex product into a physical space through booth design and live demonstrations.
The challenge: help visitors understand a technical platform in a short conversation.
My contribution: marketing and booth design work around the product demonstration.
Visible output: the exhibition environment shown here. A physical setting for product conversations and demonstrations.
See related coverageProduct communication · Outsight
Making spatial intelligence understandable to airport and infrastructure audiences.
The challenge: connect a technical platform to operational questions.
My contribution: marketing communication around SHIFT and its applications.
Public evidence: MWC coverage features the product and booth. Read the published story for the product context.
Read the Innovaspain coverageDesign · Product collateral
Product collateral that gives a complex capability a clear, tangible format.
The challenge: give an audience a concise explanation after the conversation.
My contribution: product-flyer design for Motional Digital Twins.
Deliverable: the published flyer, available to inspect below.
Open the product flyer (PDF, 25 MB)Work together
2 weeks · From €1,500
Find the highest-return workflow, build the smallest useful system, and hand it back to the team with clear approvals and ownership.
See the scope and example
3 weeks · From €2,000
Turn a complicated product into one defensible market promise, then write the homepage that proves it without flattening the technology.
See the scope and exampleNeed longer-term support? Discuss marketing leadership
How I work
A brief, a draft, a human review and an owned next step. Explore this sample campaign workflow.
01 / Brief
Audience: airport operations team. Task: draft an invitation to a passenger-flow demonstration. Evidence: approved product brief. Owner: campaign lead.
A specific audience, source and reviewer give the draft a useful boundary.
02 / Draft
Subject: See passenger flow before changing the terminal. Draft: Join a demonstration of how a team can examine passenger movement and discuss operational decisions.
Sample wording only. No customer data, performance claim or automatic sending.
03 / Review
Reviewer checklist: Is the audience correct? Is each product claim supported? Are date and destination confirmed? Decision: revise until the missing details are supplied.
A person checks sources, relevance and tone. Missing evidence stops the handoff.
04 / Handover
Output: reviewed invitation and checklist. Owner: campaign lead. Next action: schedule in the existing campaign tool after approval. Measure: total review time and revision rounds.
The sample ends with an owned next step. Nothing is sent or connected to your tools.
Sample content, not client results. Use the numbered steps to explore at your own pace.
Working with me
“Eduardo led the digital transformation of Fausto Salazar — built our e-commerce from scratch, redesigned our social presence, and shipped SEO and SEM strategies that lifted organic traffic and sales. His comprehensive digital strategy integration resulted in sales increase and customer satisfaction.”
“Eduardo crafted content that resonated with the audience and drove engagement, executed highly effective outreach campaigns, and used marketing automation to streamline processes. His management of social media and events kept brand presence strong, consistent, and impactful.”
Resources
Free AI Marketing Audit
About four minutes. Eight core questions, with follow-ups where useful. See an example before you begin; an email is requested for your personalised result.
Free sample · purchases closed
Planned price: US$39
Preview the guideFree sample · purchases closed
Planned price: US$29
Preview the guideFree sample · purchases closed
Planned price: US$29
Preview the guideMargin Notes
Practical writing on positioning, marketing and useful technology.
Let’s talk
Tell me the problem, the team and the timing. I’ll reply by email to discuss fit and the next step.
Discuss a project Speaking and workshops
