Eduardo
de la Espriella.
Marketing leadership introducing AI without losing the room.
11+ years helping B2B Tech and SaaS teams turn complex products into clear positioning, qualified pipeline, and measurable revenue across Europe, Latin America, and the US. Currently leading global marketing for Outsight's SHIFT Spatial Intelligence Platform: real-time AI for airports, smart cities, logistics, and retail. The same playbook now goes to marketing teams introducing AI to their own work, without losing the room.
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01
AI Marketing Sprint
A working version of the free audit, with your team in the room. We map where AI actually pays back, sequence the moves, and write the prompts your team will use on Monday. You get a prioritised plan, a working prompt library, and a 30-minute workshop to hand it over.
Start a sprint -
02
Positioning Sprint
Positioning is a subtraction problem. Customer interviews, a narrative audit, one positioning doc, and a homepage that says one thing. You walk away with a sentence your team can defend, and the page that lives behind it.
Start a sprint -
03
Fractional marketing lead
Quiet engagements, longer than a quarter. Positioning, content systems, CRM hygiene, pipeline reviews, briefs that ship. The result is a marketing function that gets sharper every month.
Talk about a retainer