Eduardo
de la Espriella.
Marketing leadership that turns AI into margin.
11+ years helping B2B Tech and SaaS teams turn complex products into clear positioning, qualified pipeline, and measurable revenue across Europe, Latin America, and the US. Currently leading global marketing for Outsight's SHIFT Spatial Intelligence Platform: real-time AI for airports, smart cities, logistics, and retail. The same playbook now goes to marketing teams that want AI to show up in the margin, not just in the deck.
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Leading global marketing for SHIFT, Outsight's Spatial Intelligence Platform. Positioning a deeply technical product (3D LiDAR, real-time Motional Digital Twins) for airports, logistics, smart cities and retail.
Outsight: los gemelos digitales más avanzados tienen origen español
"En los aeropuertos aún nos encontramos con tecnologías de hace más de 30 años."We're finding out that some airports are still working with technologies that are 30 years old.
Read on Innovaspain ↗
Airports of the future: Could AI make airports faster, smarter and greener?
"The operations team at airports can learn and see exactly what they will do tomorrow."
Read on Euronews Next ↗
La innovación en aeropuertos y aviones despega en el Mobile World Congress
"Si se detecta una cola larga en seguridad, el sistema avisa a los operadores para que abran más puestos."If a long queue forms at security, the system tells the operators to open more lanes.
Read on La Vanguardia ↗
Represented Outsight at a venture-capital tech showcase
Motional Digital Twins · product flyer
Read the flyer ↗
Booth-structure designs for MWC and other events
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01
AI Marketing Sprint
A working version of the free audit, with your team in the room. We map where AI actually pays back, sequence the moves, and write the prompts your team will use on Monday. You get a prioritised plan, a working prompt library, and a 30-minute workshop to hand it over.
Start a sprint -
02
Positioning Sprint
Positioning is a subtraction problem. Customer interviews, a narrative audit, one positioning doc, and a homepage that says one thing. You walk away with a sentence your team can defend, and the page that lives behind it.
Start a sprint -
03
Fractional marketing lead
Quiet engagements, longer than a quarter. Positioning, content systems, CRM hygiene, pipeline reviews, briefs that ship. The result is a marketing function that gets sharper every month.
Talk about a retainer
Also available on Malt for short engagements and via the CV for the long version.
Where AI moves margin.
A practitioner report. Three places AI earns its keep. Three where it costs more than the time it saves. And one operator test that ends the budget debate. Drawn from the AI Marketing Audit submissions and a year inside a deep-tech marketing function.
Testimonials in motion. To add yours, write at contact@eddieespriella.com.
Who is Eduardo de la Espriella?
Eduardo de la Espriella, also published as Eddie Espriella, is Marketing Team Lead at Outsight in Paris and the author of Margin Notes, a weekly publication on AI for marketing. He holds an MSc in AI for Marketing Strategy from EPITA × EM Normandie and has eleven-plus years of marketing leadership across Europe, Latin America, and the United States. He works with B2B technical companies — deep tech, SaaS, industrial AI — introducing AI to existing marketing teams without losing brand voice or team trust.
What does Eduardo do?
Three things. Leads global marketing for Outsight's SHIFT Spatial Intelligence Platform — real-time 3D LiDAR digital twins for airports, smart cities, logistics, and retail. Writes Margin Notes weekly. Takes a small number of consulting engagements: an AI Marketing Sprint, a Positioning Sprint, and fractional marketing leadership for teams between hires.
What is Margin Notes?
A weekly publication on AI for marketing, written for B2B teams that have to ship. One piece every Tuesday, in five formats: field notes (what happened this week), opinion (a falsifiable take), breakdown (a brand or tool taken apart), playbook (a procedure to run on Monday), and reading week (annotated commentary on others' writing). Annotated, opinionated, written from the practice. The publication's name is the editorial stance — marginalia from a practice working in the margins of the AI wave.
How can I hire Eddie?
Start with the free AI marketing audit — it returns a ranked map of the AI moves your team should make first plus a portable prompt for your own AI. To engage directly, see the three engagement offers and write to contact@eddieespriella.com, or book a twenty-minute intro from the contact form. Also on Malt for short engagements.
What is the AI Marketing Audit?
A free five-question diagnostic that returns a personalised, ranked opportunity map of the AI moves your B2B marketing team should make first, given its current stack, audience, and goals. Plus a ready-to-paste prompt you can take to Claude, ChatGPT, or any other assistant. Two to three minutes to complete. Take it →
Where is Eduardo based?
Paris, France. Available for work across the European Union, Latin America, and the United States. Trilingual in Spanish, English, and French.