Speaking · 2026
Speaking topics.
Keynotes, workshops, panels, and closed roundtables for B2B technical companies and CMO audiences. Programming AI for marketing in the actual day.
To book or discuss a fit — contact@eddieespriella.com. I travel from Paris; remote works for keynotes and roundtables.
What to invite me for
Where AI actually moves margin for a B2B marketing team
A practitioner's walk through the three places AI earns its keep — drafting, eval, triage — and the three where it costs more than the time it saves. Aimed at marketing leaders sitting between a CFO and a CEO who both have opinions.
B2B technical positioning when every brand is shouting about AI
How Stripe, Linear, and a few quiet outliers ship AI features without ever leading with the word. The rhetorical structure that lets a CFO, a head of payments, and an engineer all leave the same homepage convinced.
The slower brand in the AI era
Publishing strategy for B2B technical companies under maximum noise. Why a quarter-of-the-algorithm cadence outperforms volume — at the eighteen-month mark, not the eighteen-day one.
What 100 B2B marketing teams told us about AI
Live presentation of the annual Margin Notes audit findings. Numbers, charts, and the operator takeaways for marketing leaders implementing AI this quarter.