Now.
The current focus, the writing queue, and what's next. The long version of "what are you up to these days?"
Working on
Leading global marketing for Outsight's SHIFT Spatial Intelligence Platform from Paris — positioning real-time 3D LiDAR for airports, smart cities, and logistics. On the side: select consulting engagements through the practice, and the free AI marketing audit, which keeps teaching me what marketing teams actually ask when nobody from a vendor is in the room.
Launching
Margin Notes — a weekly publication on AI for marketing. One piece every Tuesday: field notes, opinions, breakdowns, playbooks, and annotated reading. Annotated, opinionated, written from the practice. The system is live; the first weekly piece lands next Tuesday.
In the writing queue
- Field notesWhat the audit's first hundred submissions say about where B2B teams actually are with AI
- BreakdownHow Stripe talks about its AI features without ever leading with the word "AI"
- PlaybookThe 90-minute exercise that finds the one AI move your marketing team will actually ship
- OpinionAI SDRs are a bad answer to a real question
Queue order is not a promise. Whatever the week teaches jumps the line.
Reading
Mostly primary sources this month: model release notes, court filings on training data, and the unglamorous documentation of marketing automation vendors quietly adding LLM features. The interesting signals are rarely in the commentary layer.
Updated 10 June 2026 · This is a now page · Updated monthly, or when something big changes