Eddie Espriella
Eduardo de la Espriella
Audit
Work
CV
Stack
Writing
Contact
Audit
Work
CV
Stack
Writing
Contact
Format
Opinion
.
A take I'll defend. Sometimes a disagreement.
05 · 04 · 2026
The slower brand: what happens when you stop shouting
An essay on volume, attention, and what is left of a B2B brand when it stops trying to win every week.
Essay
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22 · 03 · 2026
A short defense of the homepage that says one thing
Notes on homepages: the hero headline as promise, and why a second CTA usually means you have not picked your reader yet.
Notes
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11 · 02 · 2026
Positioning is a subtraction problem
On positioning by subtraction: the exercise that strips adjectives until only the ones that are really yours remain.
Strategy
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