A take I'll defend. Sometimes a disagreement.

• 09 · 06 · 2026
  Where AI actually moves margin for a B2B marketing team

  Three places it earns its keep. Three where it costs more than the time it saves. And one operator test before you commit a budget line.
  Opinion
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• 05 · 04 · 2026
  The slower brand: what happens when you stop shouting

  An essay on volume, attention, and what is left of a B2B brand when it stops trying to win every week.
  Essay
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• 22 · 03 · 2026
  A short defense of the homepage that says one thing

  Notes on homepages: the hero headline as promise, and why a second CTA usually means you have not picked your reader yet.
  Notes
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• 11 · 02 · 2026
  Positioning is a subtraction problem

  On positioning by subtraction: the exercise that strips adjectives until only the ones that are really yours remain.
  Strategy
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