Eddie Espriella
Eduardo de la Espriella
Audit
Services
Shop
Writing
Contact
Audit
Services
Shop
Writing
Contact
Format
Playbook
.
A procedure your team can run on Monday.
08 · 11 · 2026
AI marketing workflow templates: start with a brief, not a tool
Four reusable documents for deciding what an AI assistant may do, how to review its output and when to stop.
Playbook
08 · 11 · 2026
A B2B positioning template for technical products
Connect a buyer situation, operational problem and defensible proof before writing the homepage.
Playbook
08 · 11 · 2026
How to follow up after a trade show: a practical AI-assisted routine
Turn event notes into useful next actions without turning every conversation into an automated sales sequence.
Playbook
07 · 11 · 2026
Marketing dashboards worth building for 2027
Start with the decision a team needs to make. Five useful dashboard views for pipeline, content, follow-up, AI workflow quality and experiments.
Playbook
Try the audit